Imaginarium Video Video Production for Commercials, Advertising, Promotions, and Social Media. Thu, 29 May 2014 15:30:58 +0000 en-US hourly 1 New Thunder Bay Tourism Promotional Videos Released – Tourism Week Fri, 08 Jun 2012 17:56:57 +0000 CONTINUE READING »]]> City of Thunder Bay TourismCity of Thunder Bay Tourism 2012 Tourism Video Series - City of Thunder Bay - Imaginarium Studio Inc.

We recently had the pleasure of joining the City of Thunder Bay Tourism Department along with Generator Strategy Advertising, Dining Room Studios, J.P. De Roover and guests from the region’s tourism industry for a ceremony unveiling three new promotional videos.  Imaginarium Studio produced the videos to be used as cinema ads, television spots, and as promotional videos on the city’s website, social media networks and at trade-shows and conferences.

You can view the full length promotional videos by season by clicking below:

Thunder Bay Tourism Summer Promotional VideoThunder Bay Tourism Fall Promotional Video

To check out Thunder Bay Television coverage of the event click here.

I had the opportunity to speak briefly about the production of this video content.  My presentation was based on the notes below:

Presentation Notes:

I wanted to acknowledge the City of Thunder Bay Tourism Department and Generator, the marketing firm behind the project for the ‘buy local’ approach to producing this content.  I do believe that was the right choice and my hope is that the results will compel you to agree.

Imaginarium Studio set out to produce a series of videos that the community could really be proud of.  We know there are a lot of people locally, like us, who love Thunder Bay and all that it offers.  That’s what we wanted to capture.  It was the experience of doing something that makes you admire the place you’re in.

We interpreted the concept from Thunder Bay Tourism and Generator to be primarily about people and places and how they interact together.  In this case, it was not enough to show a pretty picture of a lake.  We needed to show how people here in Thunder Bay enjoy the lakes.  So we made lots of phone calls.  The local kayaking group came out and brought five members early one morning.  The five person sailing crew was kind enough to bring us on board with all our gear and we spent time with a couple of ice fisherman.  By the end of production, 105 local people made acting appearances in 40 unique settings demonstrating 46 activities and they all look like they’re having the time of their lives.  This is exactly what we wanted to communicate to potential visitors.

We incorporated many production elements to increase the production-value and quality of the video.  Camera movement was incorporated into a majority of the shots and our crew used a number of production tools including dollies and jibs to achieve complex and visually interesting shots.

The entire production was organized with consideration of natural lighting conditions.  We maximized production during magic-hour, which is known in the industry as a specific period of time at sunrise and sunset when natural light provides ideal outdoor shooting conditions.  Of course, during the summer, the sun begins to rise around 5:00 am.  Our crew and our actors, found ourselves on location by 4:30 am on many occasions … sometimes with a clear and beautiful sky and other times in thunder storms.  We strongly believe that the early mornings an late evenings were worth it as were able to capture some stunning imagery that could not be otherwise achieved.

For all their hard work, I do need to acknowledge our production crew on this project.Piotr

  • Skowronski – Director / DOP
  • Jessica Graham – Camera Assistant
  • Sarah Furlotte – Grip / Lighting
  • Allen Rahmer – Dolly Grip
  • Milosz Skowronski – Production Manager

Contributions were also made by:

  • Chris Scanlan – Production Assistant
  • Andrew Booth – Grip

Our partners, Dining Room Studios executed the sound design and together with J. P DeRoover, composed the music for the project.

We hope you enjoy the videos and that they inspire you to experience even more of the amazing activities our region offers and we encourage you to share the online videos with your family and friends and on your social media networks.  Let’s let people know just how awesome our city and region are.

Production Stills Slideshow:

Hiring a Video Production Company: What You Need To Know Wed, 02 May 2012 18:30:40 +0000 CONTINUE READING »]]> Finding the right video production company to create your web video can be easy once you’ve taken some things into consideration.  There are two main categories of video production companies that a small to medium sized business or organization will likely consider.  The first is an owner/operator producer which typically means a single person will overlook all the elements of a production from concept development to principal photography to final edits and invoicing.  The second is a production company that is resourced with appropriate talent for each of the components and stages of a production.  Please note that it does not necessarily follow that a production company will deliver better quality then an owner/operator or that an owner/operator will be less expensive then a production company.  Both types of service provider should be considered and your decision should be based on more important factors as described below.

Good Web Video is Made In Pre-Production:

There are a few things you will want to know before approaching a video production company for a quote.

Know Your Target Audience:

Video production companies are not marketing firms.  They generally don’t conduct market research on your behalf but they can help you develop a concept that will be compelling to a well-defined group of viewers.  Empowering a video producer with a clear definition of your target market will drastically increase the effectiveness of your video and will make the development process easier for you and your production company.

Know Your Purpose:

Web videos can help you communicate many things to your clients.  You can educate your clients and viewers about your company or a product or service.  You can inform them about events or share relevant news.  You can also focus on communicating your brand and your unique selling proposition.  The most important thing you can do is define what you want to achieve with your video.

Know What You Want To Say – Not Necessarily How

How you will communicate what you want to say is part of the concept development process, but you will want to have a clear understanding of what you want to tell your viewers.  If you are interested in a video that promotes your brand, you’re producer will need to know how your brand is defined and what is unique about it.  The risk that needs to be avoided is creating a video that doesn’t say anything specific; there will be nothing memorable for viewers to walk away with and they will not be engaged by the piece.

Concept Development:

The development of the concept, and more specifically, the ‘how will your message be communicated,’ is a combination of creativity, production expertise and marketing considerations.   Unless you have an internal marketing department or a marketing agency that you are working with, it is highly recommended that you work with a video production company that can demonstrate marketing knowhow.  It’s okay to ask a lot of questions.  I promise a good producer will be grateful for a client that is interested in building trust and mutual respect.

Hiring a Company That Can Execute the Concept:

Your video will say a lot about your company both in terms of the message and in terms of the quality, care, clarity and professionalism.

Resources (Equipment / Personnel):

If you need your video to be visually stunning, hire a company with a good cinematographer.  Judging which company offers a good cinematographer is subjective but fortunately, it’s completely up to you.  Take the time to look at work that was previously produced and pick the company that you like.   If you know what you need to achieve, you can ask production companies what it would take to execute the concept and to demonstrate their ability to meet those needs.  A company that takes the time to give you a comprehensive plan will work hard for you to realize your vision.

Caution About Demo Reels:

Demo reels are not marketing material.  They are a collage of images that look great together and while they may be effective at demonstrating the shooting skills of a production company, they don’t necessarily show that a company can execute a marketing video effectively.  Make sure you take the time to review a broader scope of work produced by potential service providers.  The 20-30 minutes necessary to do that will empower you with a good sense of what you can expect from each potential producer.

Repeat Customers:

One of the most difficult things to evaluate in your search will be the production companies ability to maintain good working relationships, resolve problems or issues, come in on budget and meet deadlines.  Fortunately, there is an effective way of doing this.  A company that is successful in this respect has repeat business from the same clients.  Make a note of some key clients that the production company has and browse through their work to see if the clients come back for follow-up work.  If they don’t, that may be a red flag.

Company Culture:

Culture and brand are important.  Your video production service provider needs to work within your brand and culture guidelines.  If they haven’t developed a strong brand of their own, you will need to consider if they have the ability to communicate your brand effectively.  To put it in simpler terms, if you feel that a production company has it’s act together, they are worthy of further consideration for the work.  If you don’t, proceed with caution.

Reviews & Approvals

Video production is a process.  A good production company will have the processes in place that will inspire confidence, keep you involved and give you the opportunity to monitor the progress of the video.  Make sure your service provider will give you the opportunity to review and approve the following stages of a video production.

  1. Concept Approval
  2. Rough Cut
  3. Fine Cut
  4. Final Cut


Milosz Skowronski
Imaginarium Studio Inc.

Free Production Space Offer for Local Filmmakers Thu, 26 Apr 2012 23:41:08 +0000 CONTINUE READING »]]> Imaginarium Studio is opening its doors in support of local filmmakers.

Fostering creative talent and the development of technical skills is critical to the future of filmmakers at any stage of their career. Young film professionals are increasingly choosing to stay in Thunder Bay to create their own films. What they benefit from is creative control. We believe the challenge, responsibility and process of completing independent films is a fast-track to development and hope to offer our support to help ambitious filmmakers make more local films a reality.

If you require a production space for a passion project you’re looking to film, let us know. We are offering the use of our production studio (equipment not included) at no cost to local filmmakers working on a non-commercial project.

Imaginarium Studio is seeking two local projects to support throughout 2012. The offer is limited to a maximum of three production days in the studio and to projects with a production budget of $10 000.00 or less.

Proposals will be considered on an individual basis and approval will be at the discretion of Imaginarium Studio. Selection criteria will include:

1. Strength of the Proposal
2. Feasibility of Shooting the Project at Imaginarium Studio
3. Script.

Proposals need to include the following information:

1. Script
2. Synopsis
3. Treatment
4. Key Crew Members
5. Filmmaker’s Resume
6. Sample Work

Please also provide details about your studio requirements including:

1. Number of Production Days Required
2. Number of Studio Preparation Days
3. Target Shoot Dates
4. Set Description (If Applicable)

The studio is equipped with a large green screen for special effects and there is capacity for set construction. Details will be discussed upon review of the initial application and prior to approval.

This is a standing offer and we encourage filmmakers to develop projects that will be geared towards studio production. If you have any questions or require any additional information, please feel free to contact me at (807) 251-7322 or via email at

Piotr & Milosz Skowronski
Imaginarium Studio Inc.